The Hill Group of Companies are excited to announce the launch of Harvard Media.

Harvard Media is a new online marketing and advertising agency, with the goal of making meaningful connections with clients by providing innovative and engaging marketing solutions in both traditional and digital advertising spaces.

The digital side of Harvard Media will be strong thanks to the acquisition of local marketing agency Carbon Marketing, which has been around since 2008.

Matthew Hill, the Managing Director of the Hill Group of Companies said the decision to acquire Carbon was an easy one given their track record with the Capital Automotive Group and the Saskatchewan Roughriders.

“We believe that they have skills and expertise that can service all of our clients in all of the communities that we operate in from a radio perspective, but also we believe that they’re on the leading edge of new marketing strategies,” Hill said.

Hill also said the combination of radio advertising and digital will create maximum results for clients old and new.

“We can create a higher yield and greater sales results for our clients by targeting both online and radio and creating an overall branding strategy,” said Hill.

Harvard Broadcasting Vice President and COO Cam Cowie says the two companies will fit together well, adding multi solution advertising fits the needs of today’s growing businesses.

“Harvard Broadcasting and Harvard Media fit together like peanut butter and jelly and we can’t wait to get started. Multi solution campaigns that maximize the strengths of both traditional Radio and Digital marketing better fit the needs of today’s local businesses. Combining Radio and Digital is a proven dynamic duo, consistently delivering a ‘Multiplier Effect’ on the ROI of advertising campaigns,” Cowie said in a news release.

“Radio works alone, digital works alone, and together they work better,” Cowie added.