It’s not just players and coaches looking for some prime time exposure to a national audience at this year’s Grey Cup – the host city is as well.

Economic Development Regina (EDR) feels the Grey Cup being hosted in Regina is a chance to expose the city to a national, and even international audience.

EDR is promoting the brand of the city, and not just through TV ad buys – although they’re doing that as well during the Grey Cup game. They’re seeking innovative ways of telling the economic story of the city, as Chris Bonk, with Economic Development Regina explains.

“We have a street level window advertisement, which is kind of new to Regina, but is actually built by a Regina-born company called Front Runner Technologies. And it’s something of an animated billboard, and that’s going to be located in Hill Tower #1,” Bonk said.

Bonk said this city has some amazing opportunities in front of it, and that story needs to be told.

“This is a great time for Regina right now, with the eyes of the world on us around Grey Cup, and then directly after, during Agribition,” he said. “This is a really important time for us and capitalize on the attention we’ve already got on the city.”

One of the messages they want to get out to the world is that Regina is a great place to both visit and call home.

“We’re encouraging people to come here and be a part of what we’re building here because it’s really something special,” Bonk said.

Bonk said this campaign is a result of “a number of key players” in the community, between EDR, the Regina Hotel Association, Tourism Regina and other partners.

“It’s not just us doing this,” he said. “It’s really the community coming together to create something special.”

Bonk said EDR estimates the economic impact of the Grey Cup and Agribition in a couple of weeks, to be over $100 million.