The Saskatchewan Firearms Office plans to launch a public awareness campaign later this month to promote the safe use and storage of firearms in the province.

The program will launch on March 20 and will run until the end of April and feature ads on social media, websites, and local radio stations.

Corrections, Policing and Public Safety Minister Christine Tell, said the safe use of firearms is the owner in the province.

“By improving public awareness, we can ensure that all owners use firearms properly and demonstrate safe behaviours for the next generation to follow.”

Chief Firearms Officer Robert Freberg said that while most firearms owners already follow or exceed proper safety tips and practices, the Saskatchewan Firearms Office wants to ensure all owners know their important roles and responsibilities.

“Responsible firearms owners are licensed and ensure their firearms and ammunition are safely secured, helping to prevent accidents and reduce the risk of theft and loss,” he said. “Following proper firearms safety tips and storage practices will not only keep you and your loved ones safe; they also ensure the safety and well-being of our communities across the province.”

The public awareness campaign starts on the same day the province’s gun amnesty begins.