Saskatchewan has been seeing a steady increase in tourism visits, and spending.
According to numbers from Statistics Canada travel spending hit 2.85 billion in 2023 an increase from 2.4 billion in 2022.
More Americans are crossing the land border, with a 54 percent increase in traffic. More Americans are visiting by air as well, with a 45 percent increase in 2023 compared to 2022.
More tourists within Canada have been visiting Saskatchewan, with a 21 percent increase in overnight visits.
“The tourism industry was heavily affected by the downturn in travel over the last few years, not only within the province but on a national and international level,” Tourism Saskatchewan CEO Jonathan Potts said. “The latest figures released by Statistics Canada, along with other positive indicators, demonstrate that tourism in our province is on the upswing. Our organization is focused on reaching the goal set out in the Saskatchewan Growth Plan to assist the tourism industry in achieving $3.6 billion in annual travel spending by 2030. The efforts of our industry partners, with support from sound research and innovative strategies, will help get us there. It is gratifying to see that people are embracing Saskatchewan as an enticing destination.”
The Conference Board of Canada expects tourists to spend as much as 3.57 billion dollars in Saskatchewan in 2028.
