CURLSASK announced on Friday the unveiling of its new logo, designed to honor Saskatchewan’s agricultural roots and strong community spirit.

The refreshed logo prominently features a wheat sheaf—a symbol of Saskatchewan’s identity that also appears on the provincial flag, representing growth, resilience, and unity.

“We’re so excited to share our new logo with everyone,” says Steve Turner, Executive Director of CURLSASK. “This fresh look celebrates Saskatchewan’s heritage and shows our pride in the province’s roots. It also highlights our partnership with Curling Canada as we keep growing the sport we all love across Saskatchewan.”

The new branding also aligns with Curling Canada’s visual identity, symbolizing CURLSASK’s connection to the broader Canadian curling community.

The new CURLSASK logo will be rolled out across platforms, events, and programs in the coming weeks, representing CURLSASK’s commitment to honoring the province’s heritage while celebrating curling’s growth across Saskatchewan.