Tim Reid

Mayor and CEO for Experience Regina speak for first time since botched rebrand

Mar 23, 2023 | 5:33pm

What should have been an exciting rebrand and launching of a new tourism plan has become a nightmare for the City of Regina. Last week, Tourism Regina was rebranded to Experience Regina, with slogans like “the city that rhymes with fun” and “show us your Regina,” drawing criticism and backlash. With her city in the […]

Bungled Tourism Rebrand Fallout Continues

Mar 21, 2023 | 5:55am

A women’s organization is asking Regina’s tourism agency for another rebrand after the city used slogans criticized for having sexual overtones. Experience Regina, the agency responsible for tourism in Saskatchewan’s capital, apologized on the weekend and removed the phrases online that seemed to make light of the city’s name rhyming with vagina. The RaiseHER Community […]

“Experience Regina” CEO Issues Apology Over Slogan

Mar 20, 2023 | 4:18am

Tim Reid – President and CEO of Experience Regina  – has issued an apology for using a slogan which some say is “steeped in toxic masculinity” and “Misogynistic”. In a social media post scheduled to coincide with the launch of the new branding for what was previously known as “Tourism Regina,” the official experience Regina […]

New Queen City Mustard highlights province’s crop

Jul 31, 2022 | 7:22am

The Queen City Ex at the Real District will be debuting The Queen City Mustard this week. The province grows 80 per cent of Canada’s mustard seed, according to REAL President and CEO Tim Reid. Reid said they want Regina to be Canada’s mustard capital. The mustard, a collaboration between the Saskatchewan Food Industry Development […]

Survey by REAL laying out path for Brandt Centre 2.0

Mar 15, 2022 | 3:27pm

The Regina Exhibition Association Limited  released the results of a continued public survey, as they try and plot out the future of  the Brandt Centre. REAL CEO and president Tim Reid says the survey gave the current iteration of the centre a 3 out of 5 rating. This is something Reid says is notable considering […]

Canada’s Farm Show returns in 2022

Feb 22, 2022 | 2:50pm

After two years of challenges due to COVID-19, Canada’s Farm Show is set to return to an in person event this summer at EVRAZ Place. The event will highlight agricultural technology, and the path forward for a new generation of farmers. REAL President and CEO- Tim Reid made the announcement Tuesday morning. “It is so […]

Frost Regina – a monumental success

Feb 16, 2022 | 4:51pm

Regina spent the last ten days a little warmer thanks to the crew behind the FROST Regina Festival. The festival brought residents to four hubs across Regina for winter activities and and special events. Driven by numerous community partners and sponsorships the festival organizing committee achieved something that shouldn’t have been possible – says Regina […]

REAL looks ahead to “Brandt Center 2.0”

Jan 11, 2022 | 3:14pm

The Regina Exhibition Association is taking the next step towards a revamped Brandt Center. Public engagement has begun with REAL seeking input on the future of the facility – through an online survey. Customer experience and the way the facility is used are the focus of the survey. Tim Reid – President and CEO of […]

Space for exhibitors at Canada’s Farm Show is filling fast

Nov 3, 2021 | 7:34pm

Roughly 75 percent of the space for exhibits have already been filled for Canada’s Farm Show coming up in Regina in June of next year. Regina Exhibition Association Limited says that’s because many exhibitors renewed their space from previous years. President and CEO Tim Reid says they’re looking forward to having a normal show. “For […]

2021 Queen City Ex sets all-time attendance record, Ice Cube to headline 2022

Sep 1, 2021 | 9:35am

An overall attendance record at the Queen City Ex has been set, with close to 275,000 people taking in the fair over eight days. The new record beats 2019 by roughly 40,000 visitors. REAL President and CEO Tim Reid says it’s amazing to have pulled off the event after so many months of uncertainty due […]

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